Lifewtr Series 7: A Fusion of Art and Technology

PepsiCo's Innovative Approach to Packaging Design

As a premium bottled water brand, LIFEWTR is renowned for its commitment to advancing and showcasing sources of creativity. The brand's core belief is that inspiration is as essential to life as water, as it unleashes creative potential. Functioning as a cultural catalyst, LIFEWTR not only helps build the careers of working creators but also inspires consumers to embrace creativity as a vital aspect of every facet of society.

The seventh series of LIFEWTR is a testament to the brand's innovative approach. It sparks inspiration through the exploration of creators working in art and technology. In an era where technology is expanding the boundaries of possibilities within art and design, it's noteworthy that ninety-two percent of art organizations agree that technology has made art a more participatory experience. This shift has helped diversify audiences and democratize the art world.

LIFEWTR Series 7 shines a spotlight on this timely cultural tension. It features the work of three emerging artists - Sarah Ludy, Zach Lieberman, and Andrew Benson. Each artist brings a unique perspective and contributes to the dialogue between art and technology. The packaging design of each bottle serves as a canvas for these artists, allowing their work to reach a broader audience.

This innovative approach to packaging design has not gone unnoticed. The Lifewtr Series 7 was awarded the Platinum A' Packaging Design Award in 2020. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism and contribute to societal wellbeing. The award is a testament to designs that advance the boundaries of art, science, design, and technology, exhibiting transcendent excellence and making the world a better place.

In conclusion, the Lifewtr Series 7 by PepsiCo Design and Innovation is more than just a packaging design. It's a platform for artists, a catalyst for creativity, and a testament to the power of art and technology. It's a design that inspires, challenges, and redefines societal norms. And most importantly, it's a design that quenches the thirst for creativity.